As coaches, we have a unique opportunity to support our clients’ growth beyond our coaching sessions. Recently, I had an internal coach visit my class who’s known for recommending books, podcasts, and articles to the people she coaches. This got me thinking about my own approach to sharing resources with clients.
The value of thoughtful recommendations
I haven’t traditionally recommended many books, articles, or podcasts, but I deeply appreciate it when my own coaches and mentors share resources that have been useful for them. It shows they’re thinking beyond our thirty-minute conversation and genuinely care about my growth. When done correctly, sharing resources adds tremendous value to the coaching relationship.
We live in a world of endless content. When clients visit online bookstores or streaming platforms, they’re confronted with countless options. A thoughtful suggestion from someone they trust can help narrow these overwhelming choices to something meaningful and relevant.
What to share
While books might be the first thing that comes to mind, valuable resources can include:
- Television shows or movies that demonstrate powerful interpersonal dynamics or carry meaningful messages
- Songs or poetry that inspire reflection
- Podcasts that offer new perspectives or even just provide a mental break (I like NPR’s “Car Talk,” where two brothers diagnose car problems and they’re just hilarious)
- Any media that resonates with the specific challenges or interests of your client
Matching resources to needs
I wouldn’t automatically share the same resource with everyone just because I found it helpful. Instead, I listen carefully for the need. When I sense a resource might help them continue thinking about our discussion or expand their knowledge on a relevant topic, I’ll make a recommendation.
For instance, when I was working with a client on sales, I recommended The Challenger Sale. After reading it, they realized how perfectly it built upon our conversation and took their learning to the next level.
Creating space for “no, thank you”
It’s crucial to present recommendations as optional resources rather than homework. Many of my clients are incredibly busy, and I want them to feel comfortable declining suggestions without any sense of obligation. I typically frame recommendations as “If you’re interested, here’s something that could take this further,” rather than as required reading between sessions.
Great coaching is about continuous learning and curiosity. When we share our discoveries mindfully, we create deeper connections with our clients and support their growth journey in meaningful ways.
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