{"id":2087,"date":"2020-11-18T06:00:28","date_gmt":"2020-11-18T11:00:28","guid":{"rendered":"https:\/\/coaching4todaysleaders.com\/?p=2087"},"modified":"2020-10-27T15:57:55","modified_gmt":"2020-10-27T19:57:55","slug":"keeping-warm","status":"publish","type":"post","link":"https:\/\/coaching4todaysleaders.com\/keeping-warm\/","title":{"rendered":"Keeping Warm"},"content":{"rendered":"

\"\"<\/p>\n

\u201cHey Val, have you got two or three minutes for a quick call?\u201d<\/p>\n

The email request sounded simple enough, but something warned me not to answer too quickly. The last time I agreed to speak to this person, I found myself on the other end of an aggressive sales pitch.<\/p>\n

One of my top strategies for business development is keeping relationships warm. Whether that\u2019s reaching out for a call to share a virtual cup of coffee, or sending a note by email, the key is that there is no agenda or pressure to have a conversation.<\/p>\n

Even if we haven\u2019t worked together, I can still share how I\u2019ve valued our relationship and any time we spent together.<\/p>\n

As the year is winding up, this is the time I like to send notes to people. I start towards the end of November or the beginning of December. A bonus is that my messages aren\u2019t as likely to get lost amongst Christmas or holiday greetings.<\/p>\n

This year\u2019s note might look something like, \u201cThis has been an unusual year, and I wanted to check-in and see how you\u2019re doing.\u201d<\/p>\n

Blog writing and sending out my newsletter are other ways I keep relationships warm, without any push or agenda. There are people I\u2019ve been keeping in touch with this way for 5-8 years who\u2019ve contacted me \u201cout of the blue\u201d to sign up for training.<\/p>\n

Some people use a customer relationship management (CRM) system to keep track of people and when to follow up next. Well, either my brain doesn\u2019t work with those or I\u2019m just plain old fashioned. Instead, I keep my own list and just go through it periodically.<\/p>\n

Other times, I will just open my mind, see whose name comes to mind, and I\u2019ll follow up with those people. You could say that instead of a CRM, I use my gut.<\/p>\n

I do get that as a coach and trainer I have a product to sell. That\u2019s a reality. And, I can make something else more important than that, which is to connect with people.<\/p>\n","protected":false},"excerpt":{"rendered":"

I have a product to sell. That\u2019s a reality. And, I can make something else more important than that, which is to connect with people.<\/p>\n","protected":false},"author":2,"featured_media":2088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pgc_meta":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/posts\/2087"}],"collection":[{"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/comments?post=2087"}],"version-history":[{"count":1,"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/posts\/2087\/revisions"}],"predecessor-version":[{"id":2089,"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/posts\/2087\/revisions\/2089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/media\/2088"}],"wp:attachment":[{"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/media?parent=2087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/categories?post=2087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coaching4todaysleaders.com\/wp-json\/wp\/v2\/tags?post=2087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}